How to add a dashboard to Google Analytics
To add and customize Google Analytics Dashboard head over to Customization > Dashboards.
After that, click on ‘Create’.
Now you will have to select between a blank canvas or a starter dashboard template. For this tutorial, we will start with a blank canvas. Enter the name for the Google Analytics Dashboard and click on create dashboard.
Adding and Customizing Widgets
Now we will have to add widgets. Widgets are the different metrics you would like to track. I will show you the different types of widgets later but for now, let’s see how to add a widget.
To add a widget, click on the Add Widget button in the top menu and now a popup will show up.
Here, you’ll have to enter the metric you want to track. First, we’ll start tracking the ‘New Users Metric’. Here are the steps to add the widget:
- First, add your widget title.
- Now select the type of widget. The types of widgets are metric, timeline, geomap, table, pie and bar. Now let me first explain the types of widgets.
Let’s go over them one by one:
Metric
Shows the exact number.
For Eg: If the number of users for a week has been 200, then metric only shows the number. Here’s an example:
Timeline
This shows a line graph of your data. You can even compare two metrics over time with this!
Example:
Geomap
As the name suggests, this metric divides your data by country. If we are tracking new users, then choosing this will show new users by country, like this:
Table
The table widget shows your data as a table. That’s pretty easy to understand
Pie
Pie represents your data in the form of a pie chart.
Bar Chart
The bar represents your data in the form of a bar graph.
So, those were the different types of widgets. Now that you have understood this, you can create your own widgets!
But Building your own dashboard from scratch takes time so I have built some premade templates for different purposes so that you can save more time and make your data analysis much better! Just Scroll Down to access them for free! Plus, you can edit them all!
Now, I’ll show you how to share your dashboard once you have made it with others. And later on, I’ll also show you how to get weekly emails from Google Analytics with your data. So, stick around for that too…
How to share your dashboard
To share your dashboard, click on the Share button on the top ribbon.
Now, click on the ‘Generate template link’. This will generate the link to the template and now you can share it anywhere! Now, it’s time for the best feature. Weekly reports from Google Analytics!
How to get weekly emails from Google Analytics
This reporting feature is my favourite one with Google Analytics. It sends you a weekly email with all your data. Here’s how the email looks:
So, to set this up, click on the ‘Email’ Button on the top ribbon. Now enter the email address you want to send the report to. It can be yours or anyone else’s. Now enter the Email Subject and then the Email Body Content.
In the frequency section, you have to select when to send this report. It can be once, daily, weekly, monthly and so on…
Once you are done, click on send! Now, you’ll receive these reports as you configured them!
How to delete your dashboard
If for some reason you want to delete your dashboard, then that’s pretty easy too! Just click on the Delete Dashboard button at the top!
Google Analytics Dashboard Templates
So, now I will be showing you some dashboard templates which you can use for free! They will be for different purposes, like one for user experience, one for content marketing and so on! Let’s start!
1. Social Media Marketing Template
This template highlights the basic KPI’s (Key Performance Indicators) of a social media campaign. In this dashboard, you can see the users, bounce rate, revenue, etc… by social network. Great for tracking your social progress over time!
2. Content Marketing Template
This content marketing template will help you identify your top pages, your traffic sources, your conversions and will give you an overall idea of your content marketing efforts. This shows you which country converts well for you and where you should focus more!
3. SEO Dashboard Tenplate
This SEO Dashboard shows you your traffic over time, your page load times, your keywords, conversion rate and also your Adsense Revenue! This is great for measuring your SEO performance time over time!
Conclusion
So that was how you can customize and create a Google Analytics Dashboard. I also included templates for you to get started quickly! These custom dashboards will help you analyze your data faster and take better decisions!
Leave a comment below telling how you utilize Google Analytics Dashboards in your marketing!
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