How to customize Google Analytics Dashboard and save tons of time!

How to add a dashboard to Google Analytics

To add and customize Google Analytics Dashboard head over to Customization > Dashboards.

creating google analytics dashboard

After that, click on ‘Create’.

Now you will have to select between a blank canvas or a starter dashboard template. For this tutorial, we will start with a blank canvas. Enter the name for the Google Analytics Dashboard and click on create dashboard.

Adding and Customizing Widgets

Now we will have to add widgets. Widgets are the different metrics you would like to track. I will show you the different types of widgets later but for now, let’s see how to add a widget.

To add a widget, click on the Add Widget button in the top menu and now a popup will show up.

adding widget to ga dashboard

Here, you’ll have to enter the metric you want to track. First, we’ll start tracking the ‘New Users Metric’. Here are the steps to add the widget:

  • First, add your widget title.
  • Now select the type of widget. The types of widgets are metric, timeline, geomap, table, pie and bar. Now let me first explain the types of widgets.

Let’s go over them one by one:


Shows the exact number.

For Eg: If the number of users for a week has been 200, then metric only shows the number. Here’s an example:

metric google analytics


This shows a line graph of your data. You can even compare two metrics over time with this!


timeline google analytics


As the name suggests, this metric divides your data by country. If we are tracking new users, then choosing this will show new users by country, like this:

geomap google analytics


The table widget shows your data as a table. That’s pretty easy to understand

table google analytics


Pie represents your data in the form of a pie chart.

pie chart google analytics

Bar Chart

The bar represents your data in the form of a bar graph.

So, those were the different types of widgets. Now that you have understood this, you can create your own widgets!

But Building your own dashboard from scratch takes time so I have built some premade templates for different purposes so that you can save more time and make your data analysis much better! Just Scroll Down to access them for free! Plus, you can edit them all!

Now, I’ll show you how to share your dashboard once you have made it with others. And later on, I’ll also show you how to get weekly emails from Google Analytics with your data. So, stick around for that too…

How to share your dashboard

To share your dashboard, click on the Share button on the top ribbon.

share dashboard google analytics

Now, click on the ‘Generate template link’. This will generate the link to the template and now you can share it anywhere! Now, it’s time for the best feature. Weekly reports from Google Analytics!

How to get weekly emails from Google Analytics

This reporting feature is my favourite one with Google Analytics. It sends you a weekly email with all your data. Here’s how the email looks:

weekly email from google analytics

So, to set this up, click on the ‘Email’ Button on the top ribbon. Now enter the email address you want to send the report to. It can be yours or anyone else’s. Now enter the Email Subject and then the Email Body Content.

In the frequency section, you have to select when to send this report. It can be once, daily, weekly, monthly and so on…

dashboard email set up google analytics

Once you are done, click on send! Now, you’ll receive these reports as you configured them!

How to delete your dashboard

If for some reason you want to delete your dashboard, then that’s pretty easy too! Just click on the Delete Dashboard button at the top!

Google Analytics Dashboard Templates

So, now I will be showing you some dashboard templates which you can use for free! They will be for different purposes, like one for user experience, one for content marketing and so on! Let’s start!

1. Social Media Marketing Template

social media marketing dashboard

This template highlights the basic KPI’s (Key Performance Indicators) of a social media campaign. In this dashboard, you can see the users, bounce rate, revenue, etc… by social network. Great for tracking your social progress over time!

2. Content Marketing Template

content marketing dashboard

This content marketing template will help you identify your top pages, your traffic sources, your conversions and will give you an overall idea of your content marketing efforts. This shows you which country converts well for you and where you should focus more!

3. SEO Dashboard Tenplate

seo dashboard google analytics

This SEO Dashboard shows you your traffic over time, your page load times, your keywords, conversion rate and also your Adsense Revenue! This is great for measuring your SEO performance time over time!


So that was how you can customize and create a Google Analytics Dashboard. I also included templates for you to get started quickly! These custom dashboards will help you analyze your data faster and take better decisions!

Leave a comment below telling how you utilize Google Analytics Dashboards in your marketing!

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Naman Bansal

I am Naman, a blogger, freelance writer and YouTuber with immense interest in WordPress, Blogging, SEO, YouTube and Technology. I am also a recognized SEO Expert and have been featured on sites like Nozzle, LocalIQ, etc...
I have worked with some of the biggest brands and have helped them create better content!
Hope you enjoy the blog!

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