Looking for sponsors on YouTube? It is possible even if you are a small channel! It’s just about knowing the process of finding the right sponsors for your channel!
Today, I’ll show you exactly how to find YouTube Sponsors, contact them, and get them to sponsor you!
This process works for all types of channels, BIG or small. Ready? Let’s go!
How to find sponsors on YouTube
1) Email Outreach
Email outreach is one of the best ways to find willing sponsors. Here’s the exact process to find sponsors using E-Mail Outreach:
- Find websites relevant to your channel
- Find their contact information
Find websites relevant to your channel
This is an important step. You must only work with people relevant to what you publish. The main goal for sponsors is to promote their product to an audience who would be interested to buy from them.
This where ‘Channel Relevancy’ comes in.
For Eg: Let’s imagine that you have a channel on YouTube Growth and Tips, then you must find sponsors relevant to this topic. In this case, you can partner up with screen recording or video editing companies, YouTube SEO Tools like vidIQ or Tubebuddy, etc…
Now, here’s how you can find sponsors:
- Search for your keyword on Google and click through each result. For Eg: When I searched for ‘YouTube Growth’, I came across 2 companies, Hootsuite and Sumo.
Most of the websites you find through this method would be relevant to your channel as they are writing on topics that matter to your audience the most!
- You can search for ” BEST OF” Terms on Google. For Eg: By carrying forward our example for YouTube Growth Channel, we can search ” Best YouTube Growth Tools” or ” Best YouTube SEO Tools”. You’ll come across list posts in most cases, which are goldmines of companies willing to sponsor you.
I found a great article on this topic listing 12 YouTube Growth Tools!
Find their contact information
This is easy. Just use an email finder tool like Hunter. After you sign up, enter a company domain and you’ll get the email addresses of people working there.
If you don’t find an email, then you can use contact forms…
Side note: I created a spreadsheet that you can use. It contains the prospects’ names, emails, and more. To edit it, just make a copy.
Now the last and final task is to pitch the companies you found out about. Here’s an E-Mail Template you can use:
” Hi (Company Name),
I am (Your Name) from (Your Channel/Website).
I wanted to ask you if you would like to sponsor my YouTube Videos? I have over XYZ subscribers with each video racking over (XYZ) views.
Here are my channel stats for the last 30 days:
(Channel stats image)
My audience is made up of (XYZ) people which are interested in the products you offer and are very likely to buy from you.
This will help you get exposure in front of a completely new audience and hopefully, would increase your sales and revenue. I can also create sponsored videos on your product showing how great it is, how to use it, and how it would help people!
It’s a win-win for both of us!
Let me know if you are willing to sponsor. No pressure!
PRO TIP: Check whether the company you are pitching has run ads recently or not? If it has run ads, your chances of getting sponsored are more as the company is already looking to market its product. To check so, head over to a tool called Spyfu and enter the company’s domain.
Next, scroll down to a section called Google Ads History. Here you can see if the website has run ads recently or not. Here’s an example:
2) Sponsorship connecting websites
The second method is to use websites specifically made for connecting creators to sponsors. Well, the top 3 of them are here:
1) YouTube Brandconnect: It’s a sponsorship service by YouTube, but to use this, you must have monetization enabled on your channel. This translates to 1000 subscribers and 4000 watch hours…
2) Grapevine: It’s an alternative to YouTube Brandconnect, but to use this, you must have 10000 subscribers.
3) Channel Pages: It’s a great service where you do not need any amount of subscribers to be eligible!
3) Growing your channel
Well, probably the best way of getting sponsors is to grow your channel. As your channel becomes big, sponsors will automatically come to you!
Types of sponsors:
Great! If you found a sponsor, you have two methods of helping out the sponsor:
This is where you mention them in the starting by saying ” I would like to thank XYZ to sponsor this video. They are a great brand which sells XYZ and if you want XYZ, you must check them out!”
An Eg is this:
2) Full Videos on them
These are full videos created on their product. This can be a review, tutorial, etc…
Extra tips to find sponsors:
1) Produce quality content
Sponsors don’t want to collaborate with creators who don’t meet their standards. So, your priority should be to create high-quality content. And quality means both, the production value and how great your video is!
2) Focus on one niche
This is a VERY important thing. To find sponsors, you must only focus on one niche. You can’t create videos on every topic under the sun!
That’s because sponsors want their product to reach one kind of audience they want and if you are a multipurpose channel, their product won’t reach as many people as they want!
Alternative Ways to make money on YouTube
Sponsorships aren’t the only way to make money on YouTube. There are alternative ways and they are listed below:
1) Affiliate Marketing
Affiliate Marketing is one of the best and highest paying ways to earn money through your channel or blog! All you have to do is make a PayPal Account, Join an affiliate program, promote their brand, and then earn a part of the sales made!
The second way would be to use Google Adsense using the YouTube Partner Program. For that, you’ll need 1000 subscribers and 4000 hours of watch time
3) Exclusive content
The last way is to use Exclusive Content. In this method, you limit some of your content only to people paying to you!
Take a look at this article for more info.
So, you now know how to find and get sponsors for your channel. It’s definitely not easy, but it’s worth a shot! Sponsors are everywhere, it’s just a matter of finding them and then pitching them.
But, before you do any of this, make sure your channel has quality content. Without quality, no sponsors would come to you even if you have a million subscribers!
Now I would ask you, which way will you use?
Is it the email outreach way?
Or are you going to use a service like YouTube Brandconnect?
Let me know in the comments below!